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Terry Zhang

Marketing Strategist & Industrial Storyteller

  • 10+ years of experience in marketing strategy, brand storytelling, and creative direction
  • 5+ years in industrial sectors: metal fabrication, CNC, laser cutting, deburring, and automation
  • Deep understanding of industrial systems design and sustainable energy technologies
  • Proven ability to simplify complex technical concepts into engaging narratives
  • Experienced in building international B2B campaigns for manufacturing and technology brands
  • Focused on bridging engineering precision with marketing clarity and human value
  • With over a decade of experience in marketing strategy and brand development, Terry Zhang bridges the worlds of creativity and engineering. His career began in digital marketing and evolved into leading communications for some of the most advanced players in metal fabrication, CNC machining, laser cutting, deburring, and industrial automation. Over the past five years, Terry has specialized in translating complex manufacturing technologies into clear, meaningful narratives that connect with customers worldwide. His work focuses on helping industrial brands articulate their value through strategy, design, and content that inspire confidence and drive measurable growth. Terry’s passion lies in humanizing technology—showing how automation, precision, and sustainability work together to empower people on the factory floor. Drawing from his experience in system design and sustainable energy solutions, he crafts messaging that highlights not just what machines do, but what they enable. Whether developing global campaigns, product launches, or thought leadership for B2B audiences, Terry combines strategic insight with technical understanding—turning industrial expertise into stories that resonate.